Why do websites do this so often? It took me a second, but i noticed that the "features" section changed depending on what you click. Well just let me customize that in your home page if I want to. I don't think I've ever used one of these option effectively - I'll find what I want to find on your homepage. And if your homepage doesn't have an easy link to whatever I'm looking for, change your homepage. ESA doesn't ask "Are you a game publisher? Are you a consumer? Are you an ESA Employee? Are you here to complain about Grand Theft Auto?"
Sorry designers, it's stupid.
And for me, I know enough to just not care. But for people like my dad, he'll sit there and read the options, think about it, then select the right one.
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